Steph Curry: From Dark Horse To Face Of Under Armour Basketball

Steph Curry is a 3 time NBA Champion, 5 time NBA all Star, and is currently one of the faces, if not the face, of Under Armour. Previously with Nike, Curry signed with Under Armour for less than $4 billion per year with an equity stake that runs until 2024. Considered by Nike to be a few tiers below NBA superstars LeBron James, Kobe Bryant, and Kevin Durant, they would offer a deal worth approximately $2.5 million, allowing Under Armour to swoop in and get their man. Under Armour, and Nike for that matter, however, couldn’t have ever imagined the success Curry would have in the league and the revenue he would bring in. It was reported in 2016 that Steph Curry brought in an estimated $14.1 billion, yes with a B, in revenue to Under Armour. Even to a mega giant like Nike that one had to sting.

Greatness has to start somewhere however and Curry was no exception. He would start off, like any athlete, with his own player exclusive, or PE, shoes with Nike. And even with Under Armour, a signature shoe wouldn’t happen immediately but as Curry’s greatness grew so did the demand for a signature shoe as well.

As a Knicks fan I’ve watched Curry’s career closely. Mostly because he’s just a great player and mostly because he was so darn close to donning the orange and blue (screaming internally). Regardless I like the player and I especially like his shoes. Here are some of my favorite and least favorite Steph Curry shoes from his Nike PE days all the way to his latest Curry 5 signature shoes. Now excuse me while I go cry in a corner.


Nike PE’s

Nike Hyperdunk 2010 PEĀ 

2 Stars **

Curry definitely didn’t come out the gates strong with these kicks. These are surely a product of the times because I remember these being very popular around the early 2010s, especially among NBA centers, like Tyson Chandler. It’s just not my style and it’s a little outdated. A pass for me but peep the old Steph Curry logo. He’s definitely come a long way.

Nike Hyperfuse 2012 PE

2 Stars **

I remember these shoes and especially the game he played them in. These should be called the 54 point game shoes because this game became Steph’s coming out party. After scoring 54 points against the New York Knicks, in Madison Square Garden, Curry would propel himself into All Star status. The shoes however were anything but All Star worthy. The shiny teal just doesn’t do it for me. All in all, the game was awesome while the shoes were just okay.

Before The Signature Shoe

Under Armour Anatomix Spawn PE

3 Stars ***

These sneakers are an acquired taste but I kinda like them. They sort of have an Osmosis Jones meets Static Shock kind of vibe to them. I remember trying these on and they were a pain to put on and I definitely would not recommend anybody with a wide foot slip them on, but other than that, they were solid.

Under Armour ClutchFit Drive PE

2 Stars **

These look like they were made for anybody with really bad ankles. I like the color scheme but not a fan of the design. Easy pass for me.

The Signature Shoes

Under Armour Curry 1 “Home”

4 Stars ****

Here we are. The first signature Curry shoe. I like them a lot. They look simple and scream humble beginnings. I remember I wanted a pair when they debuted in a game. Heck I still kinda want them.

Under Armour Curry 1 “MVP”

5 Stars *****

These sneakers paid tribute to Curry as the first unanimous NBA MVP for the 2015-2016 season. This would be his 2nd straight NBA MVP and would catapult him into superstar status. These kicks are definitely worthy of the name MVP and a must buy for any Curry fan.

Under Armour Curry 2 “Iron Sharpens Iron”

4 Stars ****

I like these a lot mostly because of its unique colorway. The only reason I didn’t give these a 5 star rating is because the Curry 2’s would feature better colorways than these in my opinion and that’s a compliment. Still, an awesome shoe and good, but not great, colorway.

Under Armour Curry 2 “Elite”

5 Stars *****

Out of all the Curry’s to be released these are by far my favorites. So much so I had to get a pair for myself. Curry definitely stepped his game up with these Curry 2’s. Everything about these shoes just flow together so perfectly. Definitely worthy of the name “Elite.”

Under Armour Curry 2.5 “73-9”

3 Stars ***

These sneakers pay tribute to the Warriors historic 2016 season where they won an incredible 73 regular season games surpassing the Jordan Bulls 72 win record. These shoes are cool but I like the tribute more than the sneaker itself. A decent shoe but not a must buy for me. A hard pass.

Under Armour Curry 3 “Dub Nation”

3 Stars ***

This is when Curry’s shoe game dropped the ball a little in my opinion. These Curry 3’s just look so boring compared to the 2’s. These were definitely more of a basketball sneaker than they were a fashion statement. These are just okay.

Under Armour Curry 3 “All Star”

4 Stars ****

As I stated before, I’m not a huge fan of the Curry 3’s but these are my favorite out of the pack. Still, not in the same level as the 2’s or the 4’s but this colorway is solid and gives me Jordan vibes. I like them.

Under Armour Curry 4 “More Dimes”

5 Stars *****

These kicks come in a close 2nd to the Curry 2 Elites’s. I’m not totally in love with the suede but other than that I give these sneakers two thumbs up for style and performance. Definitely considering buying myself a pair.

Under Armour Curry 4 “Parade”

4 Stars ****

If you could combine these kicks with the Curry 4 “More Dimes” color scheme then you would have a clear front runner for the best Steph Curry sneaker. Just my opinion but I still prefer the “More Dimes” version. Shiny plastic can make any shoe look either really cool or really cheap. These look really cool.

Under Armour Curry Low

Under Armour Curry 2 Low “Energy”

4 Stars ****

I’ll be the first to say that I’m not a huge fan of low top basketball sneakers but these kicks have the perfect blend of simplicity and, as my wife would say, pazazz. These definitely stand out on the court and might be one of the few low tops I would rock. Not bad Mr. Curry. Not bad.

Under Armour Curry 3 Low “Dark Horse”

4 Stars ****

This sneaker pays tribute to Curry’s professional career as a “Dark Horse.” The son of a former NBA player who was overlooked, only to end up succeeding at the highest level. One has to wonder if these also pay tribute to Steph’s father, Dell Curry, and his career with the Charlotte Hornets. Nonetheless, I like the homage and sneaker. Two thumbs up.

Under Armour Curry 4 Low “Black Gold”

3 Stars ***

I was torn on these because I just couldn’t tell if I liked these or not. I normally love a good black and gold color scheme but perhaps it’s just my dislike for low tops that is edging my decision to give this one 3 stars. I like them, just don’t love them. Just my opinion though.

Under Armour Curry 5 Low “Pi Day”

3 Stars ***

Now these are relatively new so I haven’t had a chance to really observe these. At first glance they’re, honestly, pretty average. Nothing really stands out, but the jury is still out on these. Just going at first glance though they get 3 stars from me. That could change once more colorways come out though.

Well there you have it. I hope you enjoyed my list. Did you agree? Which Curry’s are your favorites? Let me know in the comments below.

Peace and God Bless.

Fun Facts

  • Curry’s real name is Wardell Stephen Curry II.
  • He was born in Akron, Ohio. And get this, he was also born in the same hospital as LeBron James. Small world huh.
  • He holds the record for most threes in a season in both the NBA and NCAA. Not to shabby.
  • He wears the number 30 in honor of his dad, Dell Curry.
  • Mugsy Bogues was his favorite NBA player growing up.


Jonathan L. Ciudad





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